MY LIFE

Trying things.

I didn’t start with a clear title.

I started by trying things.

Social media. Content. Design. Advertising. Video. Strategy. Different tools, different projects, different problems.

At first, I was learning how to do things.

How to make better content. How to design something that works. How to run campaigns. How to understand an audience. How to turn an idea into something people can actually see, interact with, or buy.

The problem behind it.

But somewhere along the way, I realized that the individual skill was never really the interesting part.

The interesting part was the problem behind it.

A business doesn’t necessarily need ‘a social media post.’ It might need a better way to communicate. It might need a clearer customer journey. It might need a system instead of more manual work. It might need technology, content, strategy, or sometimes a combination of all of them.

That changed the way I work.

My experience across marketing, content, design, technology, AI, and automation stopped feeling like a collection of unrelated skills.

They became different tools in the same toolbox.

Another layer.

I’ve worked on content and marketing for businesses and brands, learned how audiences behave, built campaigns, created visual content, and explored the systems behind the work.

Projects like Forbed, Sleep Zone, Philogamia, and The Glocal weren’t just things I executed. Each one added another layer to the way I think about problems, people, communication, and business.

A different scale.

Then AI changed the scale of what was possible.

At first, it was another tool. Then it became something much bigger.

I started looking beyond generating content or asking a model a question. I became interested in what happens when AI is connected to the actual workflow of a business.

What can be automated? What can be redesigned? What shouldn’t be done manually in the first place?

And most importantly: what is the actual problem we’re trying to solve?

Where I am today.

That’s where I am today.

I don’t see myself as someone who has to fit inside one job title.

I’m interested in understanding a problem deeply enough to figure out what the solution should be — whether that solution is a piece of content, a marketing strategy, a digital experience, an AI workflow, an automation, a system, or something that hasn’t been built yet.

I start with the problem, not the tool.

I question it. I think about it. I design the approach. I build the solution. And then I evolve it.

That’s what MEKKY represents to me. Not a list of things I can do. A way of thinking.

The problem decides the solution.