The way I work
Chapter 3
Different
layers.
I didn’t start with a clear title. I started by trying things. Social media. Content. Design. Advertising. Video. Strategy.
My experience across marketing, content, design, technology, AI, and automation stopped feeling like a collection of unrelated skills.
They became different tools in the same toolbox.
Projects like Forbed, Sleep Zone, Philogamia, and The Glocal added another layer to the way I think about problems, people, communication, and business.
Then AI changed the scale of what was possible. I became interested in what happens when AI is connected to the actual workflow of a business.
The studio.
Content, marketing, digital experiences and connected systems. Different tools, chosen for the problem.
Explore the studio ↗
My services.
Understanding the problem comes first. Then we choose what to build.
01Strategy
- Audience understanding
- Marketing strategy
- Customer journeys
- Content direction
02Digital experiences
- Websites & platforms
- Learning experiences
- Shopify storefronts
- Design & development
03Systems
- AI workflows
- Business automation
- Internal tools
- Connected customer journeys
Select work.
Different problems. Different kinds of work. No categories to fit inside.