Content / Campaigns / Marketing
People, content & business
The work before the click.
Content and marketing work for businesses and brands, including Forbed, Sleep Zone, Philogamia, and The Glocal.
The problem.
Understand the audience and what the business actually needs to communicate before choosing a format or campaign.
The approach.
My work across content, visual design, campaigns and audience behaviour became part of the same problem-solving toolbox.
The decisions behind it.
- Understand the audience before choosing the format.
- Connect communication with what the business needs.
- Treat content, design and campaigns as parts of one approach.
What I built.
- Content and visual communication
- Campaign creation
- Marketing and audience understanding
What came together.
Each project added another layer to the way I think about people, communication and business.