Shopify theme / Custom app / Automation
Ditty & Healthy
A conversation. A storefront. An order.
A custom storefront, targeted popups and social conversations connected to Shopify orders and order tracking.
The problem.
Create a browsing and purchasing experience that fits the products and target customer, including the conversations that happen outside the store.
The approach.
I built a custom Shopify theme around the products, the target customer, and the browsing and buying experience that fits them. Then I connected the store to the conversations around it.
The decisions behind it.
- Shape the theme around the products and the target customer.
- Target popups by page and session, with automation.
- Connect social messages and comments to Shopify orders and follow-up.
What I built.
- Custom Shopify theme tailored to the products and audience
- Custom popup app with automation, page targeting and session targeting
- Social bot replying to messages and comments
- Shopify order creation from social conversations
- Order-status follow-up with the customer
What came together.
Theme → targeted popups → social conversation → Shopify order → follow-up. Different parts of the same customer journey.